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Advertising Your Work With Style
Trade shows set an industry standard in any large
commerce in the United States and Canada. A complete season
of work will normally be organized in one weekend. Wholesalers
are bringing their most exciting work and retailers are showcasing
their ability to sell the work for the right price to the right
people.
For example, the Philadelphia Buyers
Market of American Craft (BMAC) is quickly growing and has been
rated in tradeshows week as a top fifty fastest growing trade
show. For the artist who works in the wholesale market, the
BMAC offers the world’s largest venue for buyers and artists
to meet. The two shows a year are for members only and provide
an excellent environment for craft gallery owners, jewelry store
owners, mail order catalog retailers, and other buyers to meet
with and establish business relations with the artists.
To
become a member of the BMAC the application is available
online. There are a list of requirements to join and a step-by-step
guide to the process on the website. The benefits of joining
the BMAC are many but the bottom line is sales. When you submit
your application the process involves submitting five slides
for application that will also be used to show your work to
others.
As an artist, the need to spend more time in the studio then
any normal person could comprehend is very real. The expenses
are always coming in and time (as always) becomes a big factor.
A good artist sometimes is also a good wholesaler, but not always.
The need for a link between the artist and the buyer is very
important. The quality and time put into your product needs
to be maintained all the way to the person who purchases the
art including the photos and catalog design of your work. An
artist needs to uphold a reputation of high quality by dealing
with designers who hold the same values for all aspects of their
product.
The photographic representation of your work is as important
a link as any in this process. Photography can bring the quality
standard you as an artist put into your piece and transfer this
to the council for application. The application admission to
shows such as the BMAC is only a start to an exciting relationship
with new people in the business world.
Gregory Healy Photography
Image is our business and yours
too, so together we can represent your design in the best possible
light. Our photo and design team are ready to bring your hard
work the attention it needs to transfer it to the medium needed
in order to market your product.
Whether it be:
Slides to be admitted to shows
Trade show posters
Catalog photography and layout
Website design
Brochures
Business cards
Advertisements
Other imaging and design needs
We guarantee the time, energy, knowledge, and care needed to
produce high quality images of your work will be taken by us.
Please check out our work online: Gregory
Healy Photography. See the photos I have taken of Dichroic
Style work in large and small versions of
images in the gallery.
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